I use this as my eye primer and it works really well. It keeps my eyeshadow on all day. I've used it for my face and it provides a medium coverage. It's pretty liquidy but still covers well. It's a squeeze tube packaging and since you only need a bit to cover, the applicator creates a lot of waste since too much comes out with one little squeeze. The colour looks pretty light and orangey but doesn't go on that way. I find that it's a bit too dry to use under my eyes even though I have oily skin but it does last all day.